| "Fall down means from our spiritual identification we fall down to material identification, upādhi. Material identification, upādhi: designation. I am now speaking, "I am Indian," but "Indian," that is my designation. I am neither Indian nor European. You are not Indian, European. We are giving more stress on the designation. That is the mistake of modern civilization. And in the śāstra such persons who designate himself with this body, they have been described as go-kharaḥ, sa eva go-kharaḥ (SB 10.84.13). So we shall be very careful, take to Kṛṣṇa consciousness."
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