| "Etādṛśī tava kṛpā bhagavān (CC 20.16), Caitanya Mahāprabhu teaches that 'O Kṛṣṇa, You are so kind that You have come to Me in the sound vibration, word, 'Kṛṣṇa'. I can very easily chant, and You remain with Me. But I am so misfortunate that I have no attraction even for this'. You say people, 'You chant Kṛṣṇa; you get everything'. They will not believe it. If you say, 'You press your nose. You pay me fifty dollars. I'll give you some nice mantra and this, that. You make your head like this, (laughter) leg like this,' 'Oh,' he'll say, 'here is something'. So, (chuckles) 'And this Swamiji says, 'Simply chant Kṛṣṇa'. Oh, what is this?' Therefore Caitanya Mahaprabhu said, etādṛśī tava kṛpā bhagavān mamāpi durdaiva (CC 20.16): 'But I am so unfortunate that You have become so easily available in this age, but I am so unfortunate, I cannot accept it'. So the Kṛṣṇa consciousness so easily being distributed, but they are so unfortunate, they cannot accept. Just see. And you give them bluff, you cheat them—they will, 'Ah, yes, welcome. Yes'."
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