| "One is thinking of Kṛṣṇa, how to kill Him, and the other is thinking of Kṛṣṇa, how to serve Him. So this thinking, how to serve Him, is called bhakti; not the otherwise. As Kaṁsa was thinking how to kill Him, that is not bhakti. Bhakti means ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). Anukūla. Anukūla means favorable. If you think of Kṛṣṇa in various ways favorably—how to serve Kṛṣṇa, how to decorate Kṛṣṇa, how to give Kṛṣṇa a nice place for residential quarter, temple, how to preach Kṛṣṇa's glories—in this way, if you think, that is Kṛṣṇa consciousness. Ānukūlyena kṛṣṇānuśīlanaṁ bhaktir uttamā. That is first-class bhakti, how to serve Kṛṣṇa."
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