| "By hearing, hearing, hearing—this is a medicinal process—the heart will be cleansed and they will take up the knowledge. Now the heart is unclean, so he cannot take up. So this is the medicine. Kalau nāsty eva nāsty eva nāsty eva gatir anyathā. Harer nāma harer. . . (CC Adi 17.21). Chant Hare Kṛṣṇa mantra wherever possible, and whoever will hear, he will gradually become cleansed. Ceto-darpaṇa-mārjanam (CC Antya 20.12). And then bhava-mahā-dāvāgni. . . Then his material pangs will be over. This is the only medicine. Therefore chant Hare Kṛṣṇa. Some way or other, let them have the chance of hearing, and then it will act as medicine. Even he does not will, you chant, you let him hear by force, and he will be cured."
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