| "So our Kṛṣṇa consciousness movement is para-upakāra, how to bring them in peaceful condition, in normal mental condition, and make this life successful by chanting Hare Kṛṣṇa. So we have to do it very carefully. It is para-upakāra. So always remember this fact, that they are . . . the whole world is being controlled by āsuraṁ bhāvam āśritāḥ, atheist class of men, and people are suffering everywhere. But Kṛṣṇa also descends when such condition prevailing. Yadā yadā hi dharmasya glānir bhavati (BG 4.7). So now Kṛṣṇa has descended in His name, nāma-rūpe kṛṣṇa-avatāra (Vanisource:CC Adi 17.22
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