"So far the materialist is concerned, they are chewing the chewed. Punah punas carvita-carvananam (SB 7.5.30). The example, which I gave you the last day, that as sugar cane, one has extracted all the juice by chewing, and it is again thrown into the, on the earth and somebody is chewing, so there is no juice. So we are simply repeating the same thing. We do not question whether this process of life can at all give us happiness. But we are trying and trying, trying the same thing. The ultimate purpose of sense gratification and the highest, topmost sense gratification is sex life. So we are trying, chewing, eschewing, you see, extracting. But that is not the process of happiness. The happiness is different. Sukham atyantikam yat tad atindriya-grahyam (BG 6.21). Real happiness is transcendental. And that transcendental means that I must understand what is my position and what is my process of life. In this way this Krsna consciousness will teach you."
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