| "One should be Kṛṣṇa conscious or God conscious, why? Because He is the master of your self and the most intimate friend, suhṛt. Yathā ātmeśvara. Ātmeśvara means we are individual self and He is the original Superself. Just like we, for the present we like this body, we love this body...why? Because the body is the production of the soul. Without soul, there is no body."