| "Anyone who is engaged in unalloyed devotional service to the Lord, without any reservation—avyabhicāriṇi, not adulterated, simply pure love of Godhead, ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167), favorably—how God will be pleased. With this feeling, if one is engaged in devotional service, māṁ ca vyabhicāriṇi bhakti yogena yaḥ sevate... if anyone is engaged in that way, then what is his position? Sa guṇān samatītyaitān (BG 14.26). There are three qualities of the material nature, namely goodness, passion and ignorance, he at once transcends. Sa guṇān samatītyaitān brahma-bhūyāya kalpate. Immediately he is spiritually identified. Immediately. So this process of chanting Hare Kṛṣṇa, if we do it very nicely... Nicely does not mean that we have to become a very nice musician or very artistic singer. No. Very nicely means sincerely and with great attention. The process is the highest yoga system. This transcendental vibration, if you simply concentrate your mind on the vibration Hare Kṛṣṇa."