| "As soon as we give up the association of these devotees, immediately māyā will catch me. Immediately. Māyā is just side by side. As soon as we give up this company, māyā says, "Yes, come in my company." Without any company, nobody can remain neutral. That is not possible. He must associate with māyā or Kṛṣṇa. So everyone should be very much serious to keep association with devotees, with Kṛṣṇa. Kṛṣṇa means... When we speak of Kṛṣṇa, "Kṛṣṇa" means Kṛṣṇa with His devotees. Kṛṣṇa is never alone. Kṛṣṇa is with Rādhārāṇī, Rādhārāṇī is with the gopīs, and Kṛṣṇa is with the cowherds boy. We are not impersonalist. We do not see Kṛṣṇa alone. Similarly, Kṛṣṇa means with Kṛṣṇa's devotee. So Kṛṣṇa consciousness means to keep association with the devotees of Kṛṣṇa."