| "You cannot see God, you cannot smell God, you cannot touch God, you cannot taste God—but you can hear. That is a fact. You can hear. So this hearing is a very important thing to understand what is God. So our, this Kṛṣṇa consciousness movement is the hearing process. Hearing process. Just like we chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. We are hearing the name of Kṛṣṇa. By hearing we are understanding what is the form of Kṛṣṇa. The form of Kṛṣṇa, which we are worshiping here, it is by hearing. It is not imagination."