| "This Kṛṣṇa consciousness movement is to awake the sleeping living entities. In the Vedic literature, Upaniṣads, we find these verses, which says, uttiṣṭha jāgrata prāpya varān nibodhata (Kaṭha Upaniṣad 1.3.14). The Vedic voice, transcendental voice, says, "O humanity, O living entity, you are sleeping. Please get up." Uttiṣṭhata. Uttiṣṭhata means 'Please get up'. Just like when a man or a boy sleeps past, and the parents, who have got knowledge that he has got to do something important, 'My dear boy, please get up. It is now morning. You have to go. You have to go to your duty. You have to go to your school'."