| "Suppose you are twenty years old. Today is 19th May, and there was 4 p.m. Now, this time, 4 p.m., 19th May, 1969, gone. You can never get it back even if you are prepared to pay millions of dollars. Just try to understand. Similarly, even a moment of your life is wasted for nothing, simply in the matter of sense gratification-eating, sleeping, mating and defending—then you do not know the value of your life. You cannot get back even a moment of your life by paying millions of dollars. Just try to understand how much valuable is your life. So, our Kṛṣṇa consciousness movement is to let people know how much valuable life is his, and utilize it in that way."