| "This activity, Kṛṣṇa consciousness activity, is not only pious; it is transcendental. So if you stay on this platform of Kṛṣṇa consciousness, the easy process, just like we are executing in New Vrindaban, chanting, dancing, eating bhāgavata-prasādam, hearing Bhāgavata or Bhagavad-gītā, trying to understand, simple process... It is not very difficult. And you are satisfied with little prasādam, never mind what it is. This process will make you stay firm. So don't deviate. Whatever little regulative principles are there, they are not very difficult. Just stick to this principle, chant Hare Kṛṣṇa, eat prasādam, and your life will be successful. Here is the assurance by Nārada Muni, that 'Even if he falls down, still, there is no loss. But the, on the other side, those who are not in Kṛṣṇa consciousness, if he's very regular businessman or regular worker, so many things, still, his gain is nothing'."