| "So we should very seriously execute this Kṛṣṇa consciousness—without any deviation, very seriously. We should not be neglectful, that this is a fashion or something imposed. No. This is the most important function. Human life is meant simply for developing Kṛṣṇa consciousness. He has no other business. But unfortunately, we have created so many engagements so that we forget Kṛṣṇa consciousness. This is called māyā."