| "This is the beginning of sadācāra: to rise early in the morning, to cleanse, then chant, or chant the Vedic mantras or, simplified as in the present age, Hare Kṛṣṇa mantra, mahā-mantra. This is the beginning of sadācāra. So sadācāra means to become freed from sinful reaction. Unless one follows the regulative principles he cannot be freed. And unless one is fully freed from sinful reaction, he cannot understand what is God. Those who are not in sadācāra, regulative principles, for them... Just like animals, they are not expected to follow any... Of course, by nature they follow regulative principles. Still, but human beings, having advanced consciousness, so instead of using it properly, they misuse the advanced consciousness, and thus they become lower than animals."