| "Here, the human being, in ignorance they are serving the kāma, lust, greediness, moha, anger—so many things they are serving. They are serving. A man is killing another body by lust, lusty desires. Or by illusion. So many other reasons. So we are serving. There is no doubt about it. We are serving. But we are serving our kāma, krodha, lobha, moha, mātsarya—lust, desire, avarice, like that. Now we have to learn that we have been frustrated by serving so many things. Now we have to turn that service attitude to Kṛṣṇa. That is Kṛṣṇa's mission. Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66): "You are serving already. You cannot be free from service. But your service is misplaced. Therefore you just turn your service unto Me. Then you become happy." That is Kṛṣṇa consciousness movement."
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