740222 Lecture - Srila Prabhupada Speaks a Nectar Drop in Bombay

Nectar Drops from Srila Prabhupada
"Enjoyment of senses will not give you happiness. That is our practical experience. Call anybody who is engaged in sense gratification, ask him, 'Are you happy?' He'll never say. We have practically seen. These Europeans and Americans, they have enough sense gratification. Sense gratification means money and women. So they have got enough of it. Why they are after me, rejecting this? Because sense gratification will never give you satisfaction. That is false satisfaction. Real satisfaction is when you satisfy Kṛṣṇa. That is satisfaction.
kṛṣṇendriya-tṛpti-vāñchā-dhare 'prema' nāma
ātmendriya-tṛpti-vāñchā tāre nāma 'kāma
(CC Adi 4.165)

When you sat . . . want to satisfy your senses, then you are under the clutches of kāma, lust. But the same endeavour, when you want to satisfy the senses of Kṛṣṇa, that is called prema, or bhakti."

740222 - Lecture BG 07.07 - Bombay