| "So when the human so... so-called human society becomes devoid of God consciousness, it is animal society. Sa eva go-kharaḥ (SB 10.84.13). So this Kṛṣṇa consciousness movement is meant for raising the human society to the real platform of human society, not to keep them in the animal platform. Try to understand God and love Him. This is the substance of Kṛṣṇa consciousness movement."