"So Nārāyaṇa is so kind that although he did not mean real Nārāyaṇa—he was meaning his son—but the affection was there for Nārāyaṇa. So Nārāyaṇa is so kind that consciously or unconsciously, if you chant the holy name of the Lord, it goes to your credit. Just like sometimes when you walk in the street, people say "Hare Kṛṣṇa!" So this is also going to their credit. When they offer their respect to a Vaiṣṇava, that goes to their credit. When one comes in this temple, offers his obeisances, it goes to their credit, because Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65)."
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