| "Ataḥ śrī-kṛṣṇa nāmādi na bhaved grahyam indriyaiḥ (Brs. 1.2.234). By these material senses, you cannot understand God. Nāmādi. Even you cannot understand His holy name. All understanding of God begins by chanting the holy name. So by chanting, chanting, because God is not different from the name, you associate with name. . ., er, with God, and then you become cleansed. This is the process. God is not different from His holy name. So you chant the holy name of God, that means you associate with God immediately."
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