"So human life is specially meant for worshiping Viṣṇu. Unfortunately, the blind leaders, they are not teaching people how to execute viṣṇu-ārādhana. So this Kṛṣṇa consciousness movement is started just to educate people how to worship Lord Viṣṇu. Viṣṇor ārādhanaṁ param—this is our mission to teach all over the world. (break) Kṛṣṇa also says in the Bhagavad-gītā that yajñārthe karmaṇo 'nyatra loko 'yaṁ karma-bandhanaḥ (BG 3.9). Yajñārthe. Yajña means Viṣṇu. Simply for satisfying Viṣṇu one should act. Any work one is habituated to do, it should be aimed to satisfy Viṣṇu."
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