"There are two kinds of men, sreyas-kāmāḥ, preyas-kāmāḥ, so two things are there. So this Kṛṣṇa consciousness movement is for the śreyas-kāmāḥ. And who becomes śreyas-kāmāḥ? Mahā-bhāga, who is great fortune. Not ordinary person. Unfortunate or misfortunate, they cannot understand Kṛṣṇa consciousness. Mahā-bhāga. Very, very great fortunate person. Caitanya Mahāprabhu confirms this in His teaching to Rūpa Gosvāmī. He said, ei rūpe brahmāṇḍa bhramite kono bhāgyavān jīva, guru-kṛṣṇa-kṛpāya pāya bhakti-latā-bīja. (CC Madhya 19.151)"
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