760620b - Lecture - Srila Prabhupada Speaks a Nectar Drop in Toronto

From Vanipedia

Nectar Drops from Srila Prabhupada
"The human life is meant for viṣṇu-ārādhanam. That is therefore the varṇāśrama: brāhmaṇa, kṣatriya, vaiśya, śūdra. The aim is viṣṇu-ārādhanam. Viṣṇu-ārādhanam param. We are flattering so many people to get some benefit. Everyone has to flatter. Businessman has to flatter his customer; a servant has to flatter his master; and so on, so on, some friend, some minister to get some favor. But Lord Śiva says, "So why don't you flatter Viṣṇu?" Viṣṇu-ārādhanaṁ param. Tadīyānām ārādhanam. This is the śāstric injunction."
760620 - Lecture SB 07.06.04 - Toronto