"Kṛṣṇa consciousness means we are guided by Kṛṣṇa personally. Everyone can be guided. Kṛṣṇa is giving instruction to the whole human society in the Bhagavad-gītā. So we can take advantage of it. Kṛṣṇa is guiding personally. So there are two ways of accepting Kṛṣṇa's guidance. You accept the instruction of the Bhagavad-gītā, then you'll be happy. If you don't accept, then you will go back again to the cycle of birth and death. Mām aprāpya nivartante mṛtyu-saṁsāra-vartmani (BG 9.3). So mṛtyu-saṁsāra-vartmani is not good life."
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