|"When you are chanting the holy name of Kṛṣṇa, don't think this is sound vibration and Kṛṣṇa is different. No. Abhinnatvān. Nāma-cintāmaṇi-kṛṣṇaḥ. As Kṛṣṇa is cintāmaṇi, similarly, His holy name is also cintāmaṇi. Nāma cintāmaṇiḥ kṛṣṇaś caitanya-rasa-vigrahaḥ. Caitanya, full consciousness, nāma-cintāmaṇi-kṛṣṇaḥ. If we associate with name, that you must know, that Kṛṣṇa is fully conscious of your service. You are addressing, "He Kṛṣṇa! He Rādhārāṇī! Kindly engage me in Your service." Hare Kṛṣṇa mantra means, Hare Kṛṣṇa, "He Kṛṣṇa, he Rādhārāṇī, he energy, kindly engage me in your service."