| "We have to come to the platform of sattva-guṇa. And that process is hearing. This is the best process. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If you hear regularly Śrīmad-Bhāgavatam . . . We are therefore stressing: "Always hear, always read, always hear." Nityaṁ bhāgavata-sevayā (SB 1.2.18). Nitya. If you can constantly, twenty-four hours, if you hear and chant . . . Hear means somebody chants or you chant yourself or hear, or some of your colleague may chant, you hear. Or he may hear, you may chant. This process must go on. This is śrāvaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23). Viṣṇoḥ. That is Bhāgavata. Not any other nonsense talks, gossiping. Simply hear and chant. Then śṛṇvatāṁ sva-kathāḥ kṛṣṇa. If you seriously hear and chant, seriously—"Yes, this life I shall engage only for increasing my love of Vāsudeva"—if you are determined, it can be done. There is no difficulty. And as soon as you do this, you increase fully your love for Vāsudeva, then there is no more chance of contacting material body."
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